The game, which took about a year to complete, has the same addictive, pick-up-and-play quality that has helped the Angry Birds games soar past one billion downloads and pick up 200 million active users per month. “You have to get the details right and iterate it so that it feels good.” Ever the perfectionist, Hed is already running down a list of final touches he’d like to see in the game before its launch. “I played it all last week during my holidays, and I was just loving it,” Niklas Hed, cofounder of Rovio, tells me at the company’s offices. Though there is a three-star mechanic at work, there are no birds in sight, and the pigs are bouncy, jovial, and downright likable–a far cry from the snorting, antagonizing characters from the Angry Birds installments. The swine are stranded on a desert island and have to build vehicles and contraptions to make their way to the delicious eggs that they can’t seem to get enough of. (Pricing for the desktop versions is still being confirmed.) The game is set in the same universe as its counterpart, but it indeed feels like an effort by Rovio to parlay the pigs, which have a loyal following of their own, into a completely new brand for the company.
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I’m in Espoo to get an exclusive first look at Bad Piggies, which will cost $.99 on mobile and is slated to hit iOS, Android, PC, and Mac on September 27, with Windows phones and others to follow soon.